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UID:pretalx-wiccon-2026-9DDU73@program.wiccon.nl
DTSTART;TZID=CET:20261030T163000
DTEND;TZID=CET:20261030T165500
DESCRIPTION:During a major cyber incident\, who actually controls the story
 ? Increasingly\, it's not the victim. Threat actors have figured out that 
 narrative damage\, like reputational collapse or a stock price in freefall
 \, can hurt worse than the breach itself and it can be built in parallel t
 o the attack. By the time legal has cleared a statement\, the attacker may
  have already spread a confident\, detailed account of catastrophic impact
 \, and the media has run with it.
DTSTAMP:20260922T180320Z
LOCATION:Main Hall
SUMMARY:The Attacker Posted First: The Breach Wasn't the Expensive Part - I
 eva Salnaite
URL:https://program.wiccon.nl/wiccon-2026/talk/9DDU73/
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